Frequently Asked Questions

I'm a great startup - how do I sign up to a get a taping time?

First off, you must complete a submission form. Click Here to fill out the submission form. Once the form is submitted, you will be contacted by an InformationWeek team member on the status of your submission form and will provide you with location details and available time slots.

What is the format for the video segment?

All participants will have a 3-minute Q&A session with one of our InformationWeek editors.

Do you require a company executive to participate?

Yes, we require a company executive (c-level preferred).

How much does it cost to participate?

This is an editorial product and we do not charge to participate. However, you are responsible for your travel/transportation to get to our studios.

Who is the audience?

This is part of the InformationWeek brand, and as such we are targeting business technology professionals – companies and individuals who spend time and money strategizing, evaluating, purchasing, and implementing technology to achieve their business goals.

How much time do I have to tape?

Your time slot should accommodate your the Q&A segment with the editor, with some allowance for 1 retake.

What time should I arrive for my taping time?

Due to the number of startup companies we have on taping day, we suggest you arrive approximately10 minutes prior to your taping time.

I have a taping time scheduled, where should I go?

For the Manhasset, NY studio, the address is 600 Community Drive, Manhasset, NY 11030. Please note that this is on Long Island. Check-in on the fourth floor and you'll be escorted to the studio.

For the San Francisco, CA studio, the address is 600 Harrison Street, San Francisco, CA 94107. Please check-in on the sixth floor and use the phone located on the wall, in front of the glass double doors to reach the receptionist, then you'll be escorted to the studio.

For other taping locations, please refer back to the home page for location details.

When can we expect to see the videos online?

Once we edit the videos, we'll post them on InformationWeek.com, NetworkComputing.com, and on various websites within the TechWeb Network. It will also appear on the Startup City Blog page. We will post videos in a staggered fashion to keep the content fresh. We will post all videos taped on that day within a few weeks of taping.

Can I see a sample of the videos?
Sure, we have existing video on the Startup City Blog page on www.informationweek.com.

How long will the videos be aired on InformationWeek.com and across other Web sites within the TechWeb Network?

We'll archive them for quite a while, approximately 6 months.

How will the participating startup companies know when their video will be aired?

Participating companies should first check the Startup City Blog page and the home page on InformationWeek.com or www.techweb.com/tv -- when you see a "Startup City TV" channel, then that means we've started to post some Startup City TV videos.

Will my company be able to use the video on our Web site?

Unfortunately - you are unable to post the video to your Web site. But if you request the video for internal purposes or to use in presentations, you may do so, after permission. Once the videos are posted to the InformationWeek.com site, as well as on various Web sites within the TechWeb Network, you can actually embed the video -- there's an embed button which gives you a HTML which you can simply copy/paste onto your Web site - it plays FROM the InformationWeek/CMP Web sites, but looks like it's on your page.

On-Camera Presentation Tips

Motion

Lower speed connections don’t handle motion well. Keep that in mind as you present, and limit your range of motion appropriately.
Be graceful with your gestures and hold them for a full second or two.
When you are not gesturing, let your hands rest by your side or on your lap.
Speak and move slightly more slowly than you usually do.

Clothing

Make sure all those in the studio have established a dress code.
There will be a lavaliere wire that runs up your shirt – wearing a collared shirt is suggested.
White, light blue or black shirts are not recommended. Earth toned clothing works best.
Avoid clothing (i.e., ties) with too much contrast, shine or fine horizontal stripes.

On-Camera Demeanor

Look directly into the camera as you would look at a person. For interview shows, look at your onstage partner.
Always assume you are on camera until someone on the set tells you the camera is off.
Show your enthusiasm. Smile.
Sit up fully in the chair.
Be sure your volume is checked before the show begins.
If you wear glasses or contacts, be sure to bring them. We will work with you to get the proper lighting. If your glasses do not have anti-glare coating, we'll do the best we can. We may ask you to wear the glasses slightly down the bridge of your nose.

Presentation Style

First impressions are vital! Take advantage of this by opening up strong.
Use a style that reflects your own energy and way of speaking.
Pay attention to your tone and pitch. Speak clearly.
End your sentences firmly. Don't let your voice fade or fall at the end of your sentences.
Pace yourself - you've only got a minute. Pausing makes you sound more relaxed and powerful.
Remember, you are the expert.

Click Here to download the PDF of StartUp City TV Tips